In The Gospel-Driven Church, and its predecessor, The Prodigal Church, Jared C. Wilson spends considerable time examining what he calls the “attractional church.” This moniker, Wilson argues, is more articulate than its other derivatives, for instance, the “emergent church” or the “seeker-sensitive church.” Identifying a particular church body as “attractional” brings a certain plight to the fore, namely, the matter of to what the church (and its leaders) are actually winning their churchgoers. “What you win people with is what you win them to,” Wilson affirms. “The best motives in the world cannot sanctify unbiblical methods.”